We’re obsessed with numbers these days.
Likes. Favourites. Followers. Retweets. We’re trying to gobble up as much social validation as we can. Build a massive audience. Amass followers. Be popular. Be liked. It’s addictive, watching those numbers climb higher and higher. But for those trying to do their best work, it’s a distraction.
I’ve heard friends lament losing followers on Twitter when they discuss things they’re passionate about. If people bail when you talk about something you love, forget ‘em. They were following the wrong person, they just didn’t know it yet.
You have to focus on your 1%. The people who are genuinely interested in your work and what you have to say. The rest don’t matter.
When you cater to everyone, you cater to no one.